About Us

🇨🇦 About What Now, Eh?

Creating moments that matter — one question, one laugh, one “eh?” at a time.

At What Now, Eh?, we make connection easy again.

We started with a simple idea: life moves fast, and families need more ways to slow down, laugh, and actually talk to each other. Not just the “how was your day?” kind of talk — the real kind, where you learn something new, share a story, or see someone’s face light up.

That’s where Snowday Connections™ was born — a deck of double-sided conversation cards that help kids and adults ask each other meaningful, funny, and surprising questions. It’s a screen-free, judgment-free way to turn quiet moments into cozy memories.

Our Purpose

We believe that connection is the antidote to busyness.

That curiosity builds empathy.

And that a good laugh or heartfelt question can do more for a family than any app or gadget ever could.

We design products that help you hit pause — and rediscover what it feels like to truly be together. Whether it’s a snow day, a road trip, or just ten minutes before bed, What Now, Eh? gives you tools to make the most of those in-between moments.

Why “What Now, Eh?”

It’s a question that perfectly captures what we’re about.

It’s what you ask when the plans fall through, the Wi-Fi’s down, or the day takes a turn — and you want to make something good out of it.

It’s Canadian in spirit: friendly, flexible, and always up for a chat.

So next time you’re wondering What now, eh? — we’ve got you covered.

Our Promise

Real connection, no fluff.

Every product we make is designed to spark genuine conversations, not just fill time.

Inclusive and kind.

We keep our questions open, thoughtful, and free of stereotypes — for every kind of family.

Proudly Canadian.

Designed and printed here in Canada, inspired by the people and places that make it home.

What’s Next

Snowday Connections™ is just the beginning.

We’re dreaming up new ways to help families connect year-round — summer adventures, holiday editions, maybe even campfire nights.

Because connection shouldn’t be a seasonal thing. It’s something we all need, all year long.